Fernie BC’s full service, full time, year round bike shop.
Bikes, Parts, Accessories and Clothing
At Straight Line, our goal is to provide the best (and most comprehensive) service in town, as well as provide our community with the best bikes and gear out there. No matter what kind of bike you’re after, we can help! We stock bikes from Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One. We’re also more than happy to have a chat about building up your custom dream bike!
Click here to browse a selection of our in-stock bikes. We are always updating it, so contact us if you don’t see what you’re looking for!
You can also find a large selection of parts, clothing, and accessories on hand from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh (just to name a few!).
Contact Us or Visit Our Location →
Bicycle Service & Repair Shop
We are a FULL SERVICE bike shop, which means we can replace, rebuild, restore anything you throw at us. We’re the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the biz. We also have all the parts you need to keep your bike running its best.
Service Packages and Pricing →
Your Local Suspension Experts
To get the best performance and longevity out of your mountain bike, it is important to service your suspension at regular intervals. Manufacturers recommend basic service ranging from 50-100 hours, and complete overhauls are recommended at 200+ hours.
Here at Straight Line, we do it all in house. With plenty of service kits, shims, dampers, air springs and nitrogen in stock for Fox, Rockshox and DVO, you don’t have to worry about sending your fork or shock away to a remote service center for an unknown period of time.
Have questions, concerns, or just want to talk bikes? Reach out! We’d love to hear from you.
Here’s what people are saying…
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This bike shop is my favorite in Fernie. The sales guys upstairs and the techs downstairs are AMAZING. They are always helpful, attentive and willing to problem solve and explain things to you without making you feel stupid for asking (especially since I am a lady, and even in 2021 sometimes your not always treated the same…sigh). Top notch bike shop in my books and is always my go to shop.
Lisa Griffiths
September 7, 2021Stopped in while riding on a bike tour. The whole crew was super welcoming and they had a self-service stand with tools! Can’t thank the service team enough for the help!
Bryan Vogel
August 18, 2022I have been bringing my bikes to these guys for the last couple years, and my bikes will not go anywhere else. The sales team is great, and their techs are the best in the business. Quite often I show up unannounced needing something fixed ASAP and they are always super accommodating. Best shop in the area in my opinion!
Dallin Strom
July 5, 2025 -
Sales and service staff are awesome. Carry great product and bikes brands.
John Impey
June 7, 2023Ian was lovely and took the time to cut down my seat post free of charge. 100% recommended !
Leonora André
May 5, 2021Mike and Sophie are great to deal with. The electric fatbike rentals are bonkers fun!!!
J Wheelie
December 1, 2025 -
Needed some custom tuning done on a rear shock for a new bike. Everyone was fantastic, really helpful, listened to my issues/preferences and had a custom tune in only 2 days! TRANSFORMED my bike for the better!
Michael Pope
September 18, 2023Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line
Kevin Smith
August 4, 2020Absolutely unreal service from Ian! Was able to source an obscure part for my bike and further more ship to Vancouver. Top notch store/ staff / and product. Thank you for the help
Matthew Hayward
November 18, 2021 -
Best service team in Fernie! Always helpful and will do whatever they can to fix your bike. These folks are rad.
Mark Fjeld
May 24, 2025A brilliant shop, helped us out no end when we were riding the Tour Divide, fixed our bikes up for us. Excellent service.
Jim Barrow
February 7, 2023Hands down best bike mechanics in town. Some of the most brilliant I've ever worked with. Ian the owner lives what he sells without a doubt. I'd highly recommend this shop.
Craig Crocker
July 17, 2021 -
Rented two bikes for half the day. Staff was super kind and helpful, we had a great experience with the bikes and felt well served! Highly recommend especially if you are looking into e-bikes!
Grant Shaffer
June 3, 2025These guys deserve 6 stars! Always awesome, fast, good customer service! Every person that works there is awesome. I'd like to give a shout out to Nick who has always been more than helpful and knowledgeable!
Jeremy P
May 7, 2025Straight Lines Bikes is awesome! Great knowledgeable staff and and friendly. Would recommend!
Jake Howell
August 8, 2025 -
We were ripping it up on Top Gun and my son endo'd a step-up and crashed pretty good, breaking a few components on his Norco. Ski hill staff doesn't service Norco and recommended Straight Line in town. We loaded the bikes and headed over. Will in the service department went above and beyond to diagnose and repair the bike. Can't say enough about the level of service we received from Straight Line and specifically Will. Highly recommend this place.
Brad Slingerland
August 29, 2024Awesome service, that saved my day of riding! A crash the night before had my bike out of commission, their mechanic was able to figure out what was wrong and got me back on the trails in no time.
Dustin Smith
June 7, 2021Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!
Krista Turcasso
August 17, 2021