We work hard because your bike does

Fernie BC’s full service, full time, year round bike shop.

SALES SERVICE SUSPENSION

Bikes, Parts, Accessories and Clothing

At Straight Line, our goal is to provide the best (and most comprehensive) service in town, as well as provide our community with the best bikes and gear out there. No matter what kind of bike you’re after, we can help! We stock bikes from Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One. We’re also more than happy to have a chat about building up your custom dream bike!

You can also find a large selection of parts, clothing, and accessories on hand from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh (just to name a few!).

Contact Us or Visit Our Location →

Bicycle Service & Repair Shop

We are a FULL SERVICE bike shop, which means we can replace, rebuild, restore anything you throw at us. We’re the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the biz. We also have all the parts you need to keep your bike running its best.

Service Packages and Pricing →

Your Local Suspension Experts

To get the best performance and longevity out of your mountain bike, it is important to service your suspension at regular intervals. Manufacturers recommend basic service ranging from 50-100 hours, and complete overhauls are recommended at 200+ hours.

Here at Straight Line, we do it all in house. With plenty of service kits, shims, dampers, air springs and nitrogen in stock for Fox, Rockshox and DVO, you don’t have to worry about sending your fork or shock away to a remote service center for an unknown period of time.

Have questions, concerns, or just want to talk bikes? Reach out! We’d love to hear from you.

Book Your Suspension Service Now →

Here’s what people are saying…

  • On vacation and they got two of our family bikes rolling in less than four hours. Big thanks to the gang in service. Visit them for the first time because of this review. Return because their service warrants it.

    Darryl Sparling Avatar Darryl Sparling
    August 16, 2022

    Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line

    Kevin Smith Avatar Kevin Smith
    August 4, 2020

    Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie

    Katelyn Kasperowicz Avatar Katelyn Kasperowicz
    January 14, 2021
  • Expert mechanic, friendly service.

    Lee Green Avatar Lee Green
    July 22, 2022

    Needed some custom tuning done on a rear shock for a new bike. Everyone was fantastic, really helpful, listened to my issues/preferences and had a custom tune in only 2 days! TRANSFORMED my bike for the better!

    Michael Pope Avatar Michael Pope
    September 18, 2023

    Came from out of town and only got about a half hour of riding on my newly repaired tube (in Edmonton) before it puked on coal creek road. Straight line fixed my flat and had me on the road within minutes with a new tube and tire.

    Carey Schulz Avatar Carey Schulz
    August 20, 2023
  • Bent my hanger. They replaced it right away, and fixed my shifting too. Really friendly shop. Highly recommend!

    Mike Avatar Mike
    August 28, 2021

    I recently purchased a bike at Straight Line Bicycles. They were remarkably friendly and helpful. Truly a pleasurable and informative experience.

    Gary Bishop Avatar Gary Bishop
    January 19, 2023

    Had a great experience here with my wife, who found her dream bike, in stock, in her size, on the floor. In 2021. Miracles do happen! Special shoutout to Kevin for going above and beyond to get her rolling.

    Hank Hansen Avatar Hank Hansen
    July 24, 2021
  • Great shop! Got my ride dialed in quick when I was here on vacation. Then he hooked me up with a map and some info on where to start. Thanks!

    Garrett Wagner Avatar Garrett Wagner
    October 12, 2021

    These guys are awesome! Always looking to really help you out - have always help solve my problems with my bike, and in a timely manner. One member of staff even remembered my name after a year of absence.

    David Curry Avatar David Curry
    August 4, 2022

    The Straight Line team is great! Very professional, very service oriented, very knowledgeable service department and well equipped. Went above and beyond in helping my son and I out with an issue with the fork on our tandem. These guys are a great resource for Tour Divide/Great Divide riders. Will be back!

    David Kissner Avatar David Kissner
    June 15, 2023
  • These guys deserve 6 stars! Always awesome, fast, good customer service! Every person that works there is awesome. I'd like to give a shout out to Nick who has always been more than helpful and knowledgeable!

    MTB Rager Avatar MTB Rager
    September 7, 2022

    Hands down best bike mechanics in town. Some of the most brilliant I've ever worked with. Ian the owner lives what he sells without a doubt. I'd highly recommend this shop.

    Craig Crocker Avatar Craig Crocker
    July 17, 2021

    This store is well stocked , the mechanics are knowledgeable and the staff is extremely helpful. It stands out , best little shop in Fernie for anything Bike!

    Julie Gamache Avatar Julie Gamache
    August 15, 2022
  • This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!

    Samuel Dougan Avatar Samuel Dougan
    August 29, 2021

    Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!

    David Bennison Avatar David Bennison
    July 25, 2020

    A brilliant shop, helped us out no end when we were riding the Tour Divide, fixed our bikes up for us. Excellent service.

    Jim Barrow Avatar Jim Barrow
    February 7, 2023