We work hard because your bike does
Fernie BC’s full service, full time, year round bike shop.
Bikes, Parts, Accessories and Clothing
At Straight Line, our goal is to provide the best (and most comprehensive) service in town, as well as provide our community with the best bikes and gear out there. No matter what kind of bike you’re after, we can help! We stock bikes from Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One. We’re also more than happy to have a chat about building up your custom dream bike!
You can also find a large selection of parts, clothing, and accessories on hand from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh (just to name a few!).
Contact Us or Visit Our Location →
Bicycle Service & Repair Shop
We are a FULL SERVICE bike shop, which means we can replace, rebuild, restore anything you throw at us. We’re the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the biz. We also have all the parts you need to keep your bike running its best.
Service Packages and Pricing →
Your Local Suspension Experts
To get the best performance and longevity out of your mountain bike, it is important to service your suspension at regular intervals. Manufacturers recommend basic service ranging from 50-100 hours, and complete overhauls are recommended at 200+ hours.
Here at Straight Line, we do it all in house. With plenty of service kits, shims, dampers, air springs and nitrogen in stock for Fox, Rockshox and DVO, you don’t have to worry about sending your fork or shock away to a remote service center for an unknown period of time.
Have questions, concerns, or just want to talk bikes? Reach out! We’d love to hear from you.
Here’s what people are saying…
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Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie
Katelyn Kasperowicz
January 14, 2021Expert mechanic, friendly service.
Lee Green
July 22, 2022Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.
Laura Joa
August 2, 2020 -
Had a great experience here with my wife, who found her dream bike, in stock, in her size, on the floor. In 2021. Miracles do happen! Special shoutout to Kevin for going above and beyond to get her rolling.
Hank Hansen
July 24, 2021Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!
Krista Turcasso
August 17, 2021The Straight Line team is great! Very professional, very service oriented, very knowledgeable service department and well equipped. Went above and beyond in helping my son and I out with an issue with the fork on our tandem. These guys are a great resource for Tour Divide/Great Divide riders. Will be back!
David Kissner
June 15, 2023 -
Hands down best bike mechanics in town. Some of the most brilliant I've ever worked with. Ian the owner lives what he sells without a doubt. I'd highly recommend this shop.
Craig Crocker
July 17, 2021Great shop! Got my ride dialed in quick when I was here on vacation. Then he hooked me up with a map and some info on where to start. Thanks!
Garrett Wagner
October 12, 2021Very knowledgeable Staff who practice great Social Distancing protocols with their customers. Lots of new Bikes and the Service Dept. was extra helpful.
C-No Clark
August 27, 2020 -
Awesome bike shop that's super professional and really friendly. Bled my fork damper and got my fork running mint once again. 10/10 would recommend.
Ethan Woods
June 14, 2023Bent my hanger. They replaced it right away, and fixed my shifting too. Really friendly shop. Highly recommend!
Mike
August 28, 2021This store is well stocked , the mechanics are knowledgeable and the staff is extremely helpful. It stands out , best little shop in Fernie for anything Bike!
Julie Gamache
August 15, 2022 -
These guys are awesome! Always looking to really help you out - have always help solve my problems with my bike, and in a timely manner. One member of staff even remembered my name after a year of absence.
David Curry
August 4, 2022This bike shop is my favorite in Fernie. The sales guys upstairs and the techs downstairs are AMAZING. They are always helpful, attentive and willing to problem solve and explain things to you without making you feel stupid for asking (especially since I am a lady, and even in 2021 sometimes your not always treated the same…sigh). Top notch bike shop in my books and is always my go to shop.
Lisa Griffiths
September 7, 2021Needed some custom tuning done on a rear shock for a new bike. Everyone was fantastic, really helpful, listened to my issues/preferences and had a custom tune in only 2 days! TRANSFORMED my bike for the better!
Michael Pope
September 18, 2023 -
Came from out of town and only got about a half hour of riding on my newly repaired tube (in Edmonton) before it puked on coal creek road. Straight line fixed my flat and had me on the road within minutes with a new tube and tire.
Carey Schulz
August 20, 2023These guys deserve 6 stars! Always awesome, fast, good customer service! Every person that works there is awesome. I'd like to give a shout out to Nick who has always been more than helpful and knowledgeable!
MTB Rager
September 7, 2022Super happy with the service every time i visit.
Dylan Evans
April 16, 2022