We work hard because your bike does

Fernie BC’s full service, full time, year round bike shop.

SALES SERVICE SUSPENSION

Bikes, Parts, Accessories and Clothing

At Straight Line, our goal is to provide the best (and most comprehensive) service in town, as well as provide our community with the best bikes and gear out there. No matter what kind of bike you’re after, we can help! We stock bikes from Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One. We’re also more than happy to have a chat about building up your custom dream bike!

You can also find a large selection of parts, clothing, and accessories on hand from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh (just to name a few!).

Contact Us or Visit Our Location →

Bicycle Service & Repair Shop

We are a FULL SERVICE bike shop, which means we can replace, rebuild, restore anything you throw at us. We’re the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the biz. We also have all the parts you need to keep your bike running its best.

Service Packages and Pricing →

Your Local Suspension Experts

To get the best performance and longevity out of your mountain bike, it is important to service your suspension at regular intervals. Manufacturers recommend basic service ranging from 50-100 hours, and complete overhauls are recommended at 200+ hours.

Here at Straight Line, we do it all in house. With plenty of service kits, shims, dampers, air springs and nitrogen in stock for Fox, Rockshox and DVO, you don’t have to worry about sending your fork or shock away to a remote service center for an unknown period of time.

Have questions, concerns, or just want to talk bikes? Reach out! We’d love to hear from you.

Book Your Suspension Service Now →

Here’s what people are saying…

  • Absolutely unreal service from Ian! Was able to source an obscure part for my bike and further more ship to Vancouver. Top notch store/ staff / and product. Thank you for the help

    Matthew Hayward Avatar Matthew Hayward
    November 18, 2021

    On vacation and they got two of our family bikes rolling in less than four hours. Big thanks to the gang in service. Visit them for the first time because of this review. Return because their service warrants it.

    Darryl Sparling Avatar Darryl Sparling
    August 16, 2022

    This bike shop is my favorite in Fernie. The sales guys upstairs and the techs downstairs are AMAZING. They are always helpful, attentive and willing to problem solve and explain things to you without making you feel stupid for asking (especially since I am a lady, and even in 2021 sometimes your not always treated the same…sigh). Top notch bike shop in my books and is always my go to shop.

    Lisa Griffiths Avatar Lisa Griffiths
    September 7, 2021
  • Awesome bike shop that's super professional and really friendly. Bled my fork damper and got my fork running mint once again. 10/10 would recommend.

    Ethan Woods Avatar Ethan Woods
    June 14, 2023

    These guys are awesome! Always looking to really help you out - have always help solve my problems with my bike, and in a timely manner. One member of staff even remembered my name after a year of absence.

    David Curry Avatar David Curry
    August 4, 2022

    Ian was lovely and took the time to cut down my seat post free of charge. 100% recommended !

    Leonora André Avatar Leonora André
    May 5, 2021
  • A brilliant shop, helped us out no end when we were riding the Tour Divide, fixed our bikes up for us. Excellent service.

    Jim Barrow Avatar Jim Barrow
    February 7, 2023

    The Straight Line team is great! Very professional, very service oriented, very knowledgeable service department and well equipped. Went above and beyond in helping my son and I out with an issue with the fork on our tandem. These guys are a great resource for Tour Divide/Great Divide riders. Will be back!

    David Kissner Avatar David Kissner
    June 15, 2023

    Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie

    Katelyn Kasperowicz Avatar Katelyn Kasperowicz
    January 14, 2021
  • Bent my hanger. They replaced it right away, and fixed my shifting too. Really friendly shop. Highly recommend!

    Mike Avatar Mike
    August 28, 2021

    Needed some custom tuning done on a rear shock for a new bike. Everyone was fantastic, really helpful, listened to my issues/preferences and had a custom tune in only 2 days! TRANSFORMED my bike for the better!

    Michael Pope Avatar Michael Pope
    September 18, 2023

    Amazing mechanics, I broke a bearing in my frame on the first leg of my roadtrip. We had 3 more bike parks planned and I was worried my bike would be out of action. I dropped it into straight line and had it back within 2 hours. Managed to get in 3 more laps at the bike park that day. Can't recommend these guys enough.

    kristof rael Avatar kristof rael
    July 4, 2022
  • Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!

    Krista Turcasso Avatar Krista Turcasso
    August 17, 2021

    Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.

    Jody Christopherson Avatar Jody Christopherson
    November 14, 2020

    This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!

    Samuel Dougan Avatar Samuel Dougan
    August 29, 2021
  • These guys deserve 6 stars! Always awesome, fast, good customer service! Every person that works there is awesome. I'd like to give a shout out to Nick who has always been more than helpful and knowledgeable!

    MTB Rager Avatar MTB Rager
    September 7, 2022

    Just purchased a bike from them. With all the current shortages here in Toronto, they had the one I was looking for. Spoke with Nakoda and Ian ( If I recall correctly) both were amazing to deal with and most certainly very helpful. Bike is being shipped out and can’t wait. Thank you both for a very easy and trustworthy purchase.

    Shawn Sadgrove Avatar Shawn Sadgrove
    June 3, 2020

    Had a great experience here with my wife, who found her dream bike, in stock, in her size, on the floor. In 2021. Miracles do happen! Special shoutout to Kevin for going above and beyond to get her rolling.

    Hank Hansen Avatar Hank Hansen
    July 24, 2021