We work hard because your bike does
Fernie BC’s full service, full time, year round bike shop.
Bikes, Parts, Accessories and Clothing
At Straight Line, our goal is to provide the best (and most comprehensive) service in town, as well as provide our community with the best bikes and gear out there. No matter what kind of bike you’re after, we can help! We stock bikes from Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One. We’re also more than happy to have a chat about building up your custom dream bike!
You can also find a large selection of parts, clothing, and accessories on hand from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh (just to name a few!).
Contact Us or Visit Our Location →
Bicycle Service & Repair Shop
We are a FULL SERVICE bike shop, which means we can replace, rebuild, restore anything you throw at us. We’re the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the biz. We also have all the parts you need to keep your bike running its best.
Service Packages and Pricing →
Your Local Suspension Experts
To get the best performance and longevity out of your mountain bike, it is important to service your suspension at regular intervals. Manufacturers recommend basic service ranging from 50-100 hours, and complete overhauls are recommended at 200+ hours.
Here at Straight Line, we do it all in house. With plenty of service kits, shims, dampers, air springs and nitrogen in stock for Fox, Rockshox and DVO, you don’t have to worry about sending your fork or shock away to a remote service center for an unknown period of time.
Have questions, concerns, or just want to talk bikes? Reach out! We’d love to hear from you.
Here’s what people are saying…
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Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!
Krista Turcasso
August 17, 2021Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.
Laura Joa
August 2, 2020The Straight Line team is great! Very professional, very service oriented, very knowledgeable service department and well equipped. Went above and beyond in helping my son and I out with an issue with the fork on our tandem. These guys are a great resource for Tour Divide/Great Divide riders. Will be back!
David Kissner
June 15, 2023 -
Stopped in while riding on a bike tour. The whole crew was super welcoming and they had a self-service stand with tools! Can’t thank the service team enough for the help!
Bryan Vogel
August 18, 2022Ian was lovely and took the time to cut down my seat post free of charge. 100% recommended !
Leonora André
May 5, 2021Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.
Jody Christopherson
November 14, 2020 -
I recently purchased a bike at Straight Line Bicycles. They were remarkably friendly and helpful. Truly a pleasurable and informative experience.
Gary Bishop
January 19, 2023Great shop! Got my ride dialed in quick when I was here on vacation. Then he hooked me up with a map and some info on where to start. Thanks!
Garrett Wagner
October 12, 2021This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!
Samuel Dougan
August 29, 2021 -
On vacation and they got two of our family bikes rolling in less than four hours. Big thanks to the gang in service. Visit them for the first time because of this review. Return because their service warrants it.
Darryl Sparling
August 16, 2022Best bike shop in Fernie 🙂
M. M.
May 17, 2022Amazing mechanics, I broke a bearing in my frame on the first leg of my roadtrip. We had 3 more bike parks planned and I was worried my bike would be out of action. I dropped it into straight line and had it back within 2 hours. Managed to get in 3 more laps at the bike park that day. Can't recommend these guys enough.
kristof rael
July 4, 2022 -
Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line
Kevin Smith
August 4, 2020A brilliant shop, helped us out no end when we were riding the Tour Divide, fixed our bikes up for us. Excellent service.
Jim Barrow
February 7, 2023The mechanics at Straight Line saved my day! Broke a break lever 15 minutes into the trail to ale - the first ride on a 4-day trip… they had me up and running in no time and I was able to finish the ride and the trip! Super grateful for their awesome customer service and ultra-fast turnaround!!! Very reasonable rates - I would have paid triple what they charged me to get riding again without blinking an eye. Thanks Straight Line!
Alastair Graham
August 2, 2023 -
Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!
David Bennison
July 25, 2020Awesome bike shop that's super professional and really friendly. Bled my fork damper and got my fork running mint once again. 10/10 would recommend.
Ethan Woods
June 14, 2023This store is well stocked , the mechanics are knowledgeable and the staff is extremely helpful. It stands out , best little shop in Fernie for anything Bike!
Julie Gamache
August 15, 2022