We work hard because your bike does

Fernie BC’s full service, full time, year round bike shop.

SALES SERVICE SUSPENSION

Bikes, Parts, Accessories and Clothing

At Straight Line, our goal is to provide the best (and most comprehensive) service in town, as well as provide our community with the best bikes and gear out there. No matter what kind of bike you’re after, we can help! We stock bikes from Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One. We’re also more than happy to have a chat about building up your custom dream bike!

You can also find a large selection of parts, clothing, and accessories on hand from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh (just to name a few!).

Contact Us or Visit Our Location →

Bicycle Service & Repair Shop

We are a FULL SERVICE bike shop, which means we can replace, rebuild, restore anything you throw at us. We’re the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the biz. We also have all the parts you need to keep your bike running its best.

Service Packages and Pricing →

Your Local Suspension Experts

To get the best performance and longevity out of your mountain bike, it is important to service your suspension at regular intervals. Manufacturers recommend basic service ranging from 50-100 hours, and complete overhauls are recommended at 200+ hours.

Here at Straight Line, we do it all in house. With plenty of service kits, shims, dampers, air springs and nitrogen in stock for Fox, Rockshox and DVO, you don’t have to worry about sending your fork or shock away to a remote service center for an unknown period of time.

Have questions, concerns, or just want to talk bikes? Reach out! We’d love to hear from you.

Book Your Suspension Service Now →

Here’s what people are saying…

  • Awesome bike shop that's super professional and really friendly. Bled my fork damper and got my fork running mint once again. 10/10 would recommend.

    Ethan Woods Avatar Ethan Woods
    June 14, 2023

    Best bike shop in Fernie 🙂

    M. M. Avatar M. M.
    May 17, 2022

    Absolutely unreal service from Ian! Was able to source an obscure part for my bike and further more ship to Vancouver. Top notch store/ staff / and product. Thank you for the help

    Matthew Hayward Avatar Matthew Hayward
    November 18, 2021
  • This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!

    Samuel Dougan Avatar Samuel Dougan
    August 29, 2021

    Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!

    David Bennison Avatar David Bennison
    July 25, 2020

    Very happy with the service I received. Flat tire, turned out I needed a new tube and tire. On short notice, the sales associates were friendly and knowledgeable...were able to put everything on the rim for me while I waited.

    Laura Joa Avatar Laura Joa
    August 2, 2020
  • Great shop! Got my ride dialed in quick when I was here on vacation. Then he hooked me up with a map and some info on where to start. Thanks!

    Garrett Wagner Avatar Garrett Wagner
    October 12, 2021

    Bent my hanger. They replaced it right away, and fixed my shifting too. Really friendly shop. Highly recommend!

    Mike Avatar Mike
    August 28, 2021

    Expert mechanic, friendly service.

    Lee Green Avatar Lee Green
    July 22, 2022
  • Amazing mechanics, I broke a bearing in my frame on the first leg of my roadtrip. We had 3 more bike parks planned and I was worried my bike would be out of action. I dropped it into straight line and had it back within 2 hours. Managed to get in 3 more laps at the bike park that day. Can't recommend these guys enough.

    kristof rael Avatar kristof rael
    July 4, 2022

    The Straight Line team is great! Very professional, very service oriented, very knowledgeable service department and well equipped. Went above and beyond in helping my son and I out with an issue with the fork on our tandem. These guys are a great resource for Tour Divide/Great Divide riders. Will be back!

    David Kissner Avatar David Kissner
    June 15, 2023

    Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie

    Katelyn Kasperowicz Avatar Katelyn Kasperowicz
    January 14, 2021
  • Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.

    Jody Christopherson Avatar Jody Christopherson
    November 14, 2020

    Stopped in while riding on a bike tour. The whole crew was super welcoming and they had a self-service stand with tools! Can’t thank the service team enough for the help!

    Bryan Vogel Avatar Bryan Vogel
    August 18, 2022

    Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line

    Kevin Smith Avatar Kevin Smith
    August 4, 2020
  • Had a great experience here with my wife, who found her dream bike, in stock, in her size, on the floor. In 2021. Miracles do happen! Special shoutout to Kevin for going above and beyond to get her rolling.

    Hank Hansen Avatar Hank Hansen
    July 24, 2021

    I recently purchased a bike at Straight Line Bicycles. They were remarkably friendly and helpful. Truly a pleasurable and informative experience.

    Gary Bishop Avatar Gary Bishop
    January 19, 2023

    The mechanics at Straight Line saved my day! Broke a break lever 15 minutes into the trail to ale - the first ride on a 4-day trip… they had me up and running in no time and I was able to finish the ride and the trip! Super grateful for their awesome customer service and ultra-fast turnaround!!! Very reasonable rates - I would have paid triple what they charged me to get riding again without blinking an eye. Thanks Straight Line!

    Alastair Graham Avatar Alastair Graham
    August 2, 2023