We work hard because your bike does
Fernie BC’s full service, full time, year round bike shop.
Bikes, Parts, Accessories and Clothing
At Straight Line, our goal is to provide the best (and most comprehensive) service in town, as well as provide our community with the best bikes and gear out there. No matter what kind of bike you’re after, we can help! We stock bikes from Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One. We’re also more than happy to have a chat about building up your custom dream bike!
You can also find a large selection of parts, clothing, and accessories on hand from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh (just to name a few!).
Contact Us or Visit Our Location →
Bicycle Service & Repair Shop
We are a FULL SERVICE bike shop, which means we can replace, rebuild, restore anything you throw at us. We’re the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the biz. We also have all the parts you need to keep your bike running its best.
Service Packages and Pricing →
Your Local Suspension Experts
To get the best performance and longevity out of your mountain bike, it is important to service your suspension at regular intervals. Manufacturers recommend basic service ranging from 50-100 hours, and complete overhauls are recommended at 200+ hours.
Here at Straight Line, we do it all in house. With plenty of service kits, shims, dampers, air springs and nitrogen in stock for Fox, Rockshox and DVO, you don’t have to worry about sending your fork or shock away to a remote service center for an unknown period of time.
Have questions, concerns, or just want to talk bikes? Reach out! We’d love to hear from you.
Here’s what people are saying…
-
Great shop with amazing service and selection of bicycles to fit all budgets! Definitely check this shop out if you are in town, you won’t be disappointed!
David Bennison
July 25, 2020Very knowledgeable Staff who practice great Social Distancing protocols with their customers. Lots of new Bikes and the Service Dept. was extra helpful.
C-No Clark
August 27, 2020Knowledgeable staff, the best mechanics, and an owner who takes pride in his products and services, Straight Line is simply the best. My bikes are always running great because of this team, and they always go the extra mile to ensure I have what I need... even if I'm a bit last minute! Thanks, Ian and team!
Krista Turcasso
August 17, 2021 -
Super happy with the service every time i visit.
Dylan Evans
April 16, 2022The mechanics at Straight Line saved my day! Broke a break lever 15 minutes into the trail to ale - the first ride on a 4-day trip… they had me up and running in no time and I was able to finish the ride and the trip! Super grateful for their awesome customer service and ultra-fast turnaround!!! Very reasonable rates - I would have paid triple what they charged me to get riding again without blinking an eye. Thanks Straight Line!
Alastair Graham
August 2, 2023Came from out of town and only got about a half hour of riding on my newly repaired tube (in Edmonton) before it puked on coal creek road. Straight line fixed my flat and had me on the road within minutes with a new tube and tire.
Carey Schulz
August 20, 2023 -
Just the absolute best! Staff is incredibly knowledgable and helpful. They have fixed everything big to small on my multiple bikes. Shout outs to Nakoda and Tomas and everyone in the shop. My favorite place to pop-in in Fernie
Katelyn Kasperowicz
January 14, 2021Stopped in to the shop. Was helped right away with a minor fix that another local shop showed little interest in. Great service and staff, stop in if you are in town. Thanks Straight Line
Kevin Smith
August 4, 2020These guys deserve 6 stars! Always awesome, fast, good customer service! Every person that works there is awesome. I'd like to give a shout out to Nick who has always been more than helpful and knowledgeable!
MTB Rager
September 7, 2022 -
Needed some custom tuning done on a rear shock for a new bike. Everyone was fantastic, really helpful, listened to my issues/preferences and had a custom tune in only 2 days! TRANSFORMED my bike for the better!
Michael Pope
September 18, 2023Bent my hanger. They replaced it right away, and fixed my shifting too. Really friendly shop. Highly recommend!
Mike
August 28, 2021Had a great experience here with my wife, who found her dream bike, in stock, in her size, on the floor. In 2021. Miracles do happen! Special shoutout to Kevin for going above and beyond to get her rolling.
Hank Hansen
July 24, 2021 -
This store is well stocked , the mechanics are knowledgeable and the staff is extremely helpful. It stands out , best little shop in Fernie for anything Bike!
Julie Gamache
August 15, 2022This shop is rad and they helped me out super quick to get my bike back in order for the weekend! Thanks boys!
Samuel Dougan
August 29, 2021These guys are awesome! Always looking to really help you out - have always help solve my problems with my bike, and in a timely manner. One member of staff even remembered my name after a year of absence.
David Curry
August 4, 2022 -
Ian was lovely and took the time to cut down my seat post free of charge. 100% recommended !
Leonora André
May 5, 2021Awesome bike shop that's super professional and really friendly. Bled my fork damper and got my fork running mint once again. 10/10 would recommend.
Ethan Woods
June 14, 2023Went in there today to purchase some studded tires for my bike. The staff was extremely knowledgeable and helpful. In fact they made the effort to fit the tires that I was looking to put on my rims I had at home, on a bike in the store (I had the exact same bike) to ensure that they did indeed work.
Jody Christopherson
November 14, 2020